Analytics & Reporting
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Introduction
If you can't measure it, you can't improve it — or justify it
Marketing without measurement is just spending. The best B2B SaaS marketing teams are defined by their ability to connect every campaign, channel, and touchpoint to pipeline and revenue — and use those insights to continuously optimize their investment. But most companies are drowning in data and starved for actionable insight.
DemandGen Factory builds the measurement infrastructure, reporting dashboards, and analytical frameworks that transform raw data into clear, confident decisions. From tracking setup to attribution modeling to board-level reporting, we give your team complete visibility into what's working and what's not.
Our Services
Full-stack marketing analytics and reporting services
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Analytics Strategy & Tracking Setup
GA4 configuration, event tracking, conversion setup, UTM frameworks, and Tag Manager implementation — the foundation of accurate measurement.
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Attribution Modeling
First-touch, last-touch, multi-touch, and data-driven attribution models that give you an accurate view of which channels and campaigns are genuinely driving pipeline.
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Custom Dashboard Development
Looker Studio, HubSpot, and Salesforce dashboards built around your KPIs — executive overviews, channel performance, and campaign-level drill-downs.
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Monthly Performance Reporting
Consistent, narrative-driven monthly reports that contextualize your performance data, explain the why behind the numbers, and recommend next steps.
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Campaign & Channel Analysis
Deep-dive analysis of your marketing channels — cost per lead, cost per MQL, pipeline contribution, and revenue ROI by channel and campaign.
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KPI Framework & Goal Setting
Collaborative development of a KPI framework that aligns marketing metrics to business goals — and ensures your team tracks what actually matters.
Key Metrics We Track
Metrics that connect marketing to revenue — not just activity
- Pipeline generated (and pipeline influenced) by marketing channel and campaign
- Cost per MQL, cost per SQL, and cost per opportunity by channel
- Lead-to-MQL, MQL-to-SQL, and SQL-to-close conversion rates across all sources
- CAC (Customer Acquisition Cost) and LTV:CAC ratio by marketing channel
- Marketing-sourced vs. sales-sourced revenue split and trend
- Content performance — organic traffic, engagement, and pipeline attribution per asset
Tools We Use
Analytics tools we work with
Our team is platform-agnostic and certified across the leading analytics and reporting tools in the B2B SaaS stack:
- Google Analytics 4 (GA4) & Google Tag Manager
- Looker Studio (Data Studio) for cross-channel dashboards
- HubSpot Analytics and Salesforce Reports & Dashboards
- Segment, Amplitude, and Mixpanel for product analytics integration
- Supermetrics for automated data pipeline from ad platforms to dashboards
Stop guessing and start growing with confidence
Get a free analytics audit and discover the blind spots in your current measurement setup.
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Performance Marketing Service
Pay Per Click (PPC)
We help you elevate brand visibility and get quality leads through effective pay-per-click (PPC) campaigns, enriched with specific keywords to target your ideal customer profile (ICP). We regularly analyze campaign performance to determine if it is working as intended or needs optimization to ensure a lower cost per lead.
Social Media Marketing
We help you leverage your social media presence on Facebook, LinkedIn, and other platforms to reach your target audience with compelling campaigns and strategies. This includes developing a social media strategy aligned to the platform algorithm for driving maximum outreach, engagement, and conversions. From organic posts to paid campaigns, we ensure your posts and messaging are tailored, meaningful, and aligned to your brand guidelines.
Search Engine Marketing
We develop data-driven and results-focused strategies to boost your website’s visibility in search engine results pages (SERPs) through both search engine optimization (SEO) and paid advertising campaigns. This includes keyword optimization strategies, dedicated landing pages, pay-per-click (PPC) advertising, and more to attract targeted traffic and drive conversions.
We offer a flexible pricing structure for our performance marketing services, which is determined based on the results of our initial audit and the scope of work. This includes options such as monthly retainer, project-based pricing, or specific requirement-based pricing. [Talk to us] to get started today!
We understand that you might have in-house experts for performance marketing. But the value that we add does not only include industry best practices and 18+ years of experience, but also a fresh perspective and an out-of-the-box approach that enable us to develop nuanced strategies that help you maximize ROI and achieve business goals.
The process starts with a detailed discussion with your team to understand your goals and objectives. Thereafter, we conduct an in-depth PPC audit and analysis of your current strategy, including SEM, PPC, social media, and more. This typically takes somewhere between 1-2 weeks to a month, based on the scope of work.
We prepare a comprehensive audit report detailing our key findings, including suggestions on potential areas that we can help you improve. We discuss these findings and recommendations with your in-house team and decide the next steps.
Industries We Serve
FAQs
We offer a flexible pricing structure for our performance marketing services, which is determined based on the results of our initial audit and the scope of work. This includes options such as monthly retainer, project-based pricing, or specific requirement-based pricing. [Talk to us] to get started today!
We understand that you might have in-house experts for performance marketing. But the value that we add does not only include industry best practices and 18+ years of experience, but also a fresh perspective and an out-of-the-box approach that enable us to develop nuanced strategies that help you maximize ROI and achieve business goals.
The process starts with a detailed discussion with your team to understand your goals and objectives. Thereafter, we conduct an in-depth PPC audit and analysis of your current strategy, including SEM, PPC, social media, and more. This typically takes somewhere between 1-2 weeks to a month, based on the scope of work.
We prepare a comprehensive audit report detailing our key findings, including suggestions on potential areas that we can help you improve. We discuss these findings and recommendations with your in-house team and decide the next steps.