Social Media Marketing
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Introduction
B2B buyers make decisions before ever talking to your sales team
Research consistently shows that over 70% of B2B buyers complete more than half of their purchase journey before engaging with a vendor. That journey happens on LinkedIn feeds, industry communities, and X (Twitter) threads—not your website. If your brand isn't creating valuable content on these platforms, you're invisible during the most critical stage of the buyer's decision process.
DemandGen Factory builds social media programs that make your brand impossible to ignore—combining consistent content creation, community management, and data-driven optimization to turn followers into leads and leads into pipeline.
Our Services
Full-service B2B social media marketing and optimization
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LinkedIn Marketing
Company page management, employee advocacy programs, organic content strategy, and LinkedIn-specific campaigns designed for B2B pipeline generation.
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Content Strategy & Calendar
Monthly content calendars with a deliberate mix of thought leadership, product content, social proof, and engagement-driving posts.
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Social Creative Production
On-brand graphics, short-form video scripts, carousels, and infographics that stop the scroll and communicate complex ideas simply.
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Community Management
Responsive, on-brand engagement with your audience — replies, DMs, comments — to build genuine relationships with buyers and influencers in your space.
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Executive Thought Leadership
Personal branding and content strategy for your founders and C-suite — the most credible voices in your demand generation program.
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Social Media Analytics
Monthly performance reporting covering reach, engagement, follower growth, traffic driven, and pipeline influenced by organic social activity.
Platform Focus
Where we focus your social media investment
Not all social platforms are equal for B2B SaaS. We prioritize channels based on where your specific ICP is most active, and build platform-native content strategies for each.
- LinkedIn — organic content, executive profiles, company page, employee advocacy, and LinkedIn newsletters
- X (Twitter) — real-time engagement, industry conversation, and thought leadership positioning
- YouTube — long-form explainer video, product demos, webinar repurposing
- Reddit & Niche Communities — authentic brand presence in the communities your buyers trust
Turn your social presence into a demand generation engine
Get a free social media audit with platform-specific recommendations for your brand.
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Hero — B2B Website Mockup
Multi-device mockup (desktop + mobile) showing a clean, modern B2B SaaS product website. Dark background preferred.
Search: "B2B SaaS website mockup multi device" on Envato Elements
Performance Marketing Service
Pay Per Click (PPC)
We help you elevate brand visibility and get quality leads through effective pay-per-click (PPC) campaigns, enriched with specific keywords to target your ideal customer profile (ICP). We regularly analyze campaign performance to determine if it is working as intended or needs optimization to ensure a lower cost per lead.
Social Media Marketing
We help you leverage your social media presence on Facebook, LinkedIn, and other platforms to reach your target audience with compelling campaigns and strategies. This includes developing a social media strategy aligned to the platform algorithm for driving maximum outreach, engagement, and conversions. From organic posts to paid campaigns, we ensure your posts and messaging are tailored, meaningful, and aligned to your brand guidelines.
Search Engine Marketing
We develop data-driven and results-focused strategies to boost your website’s visibility in search engine results pages (SERPs) through both search engine optimization (SEO) and paid advertising campaigns. This includes keyword optimization strategies, dedicated landing pages, pay-per-click (PPC) advertising, and more to attract targeted traffic and drive conversions.
We offer a flexible pricing structure for our performance marketing services, which is determined based on the results of our initial audit and the scope of work. This includes options such as monthly retainer, project-based pricing, or specific requirement-based pricing. [Talk to us] to get started today!
We understand that you might have in-house experts for performance marketing. But the value that we add does not only include industry best practices and 18+ years of experience, but also a fresh perspective and an out-of-the-box approach that enable us to develop nuanced strategies that help you maximize ROI and achieve business goals.
The process starts with a detailed discussion with your team to understand your goals and objectives. Thereafter, we conduct an in-depth PPC audit and analysis of your current strategy, including SEM, PPC, social media, and more. This typically takes somewhere between 1-2 weeks to a month, based on the scope of work.
We prepare a comprehensive audit report detailing our key findings, including suggestions on potential areas that we can help you improve. We discuss these findings and recommendations with your in-house team and decide the next steps.
Industries We Serve
FAQs
We offer a flexible pricing structure for our performance marketing services, which is determined based on the results of our initial audit and the scope of work. This includes options such as monthly retainer, project-based pricing, or specific requirement-based pricing. [Talk to us] to get started today!
We understand that you might have in-house experts for performance marketing. But the value that we add does not only include industry best practices and 18+ years of experience, but also a fresh perspective and an out-of-the-box approach that enable us to develop nuanced strategies that help you maximize ROI and achieve business goals.
The process starts with a detailed discussion with your team to understand your goals and objectives. Thereafter, we conduct an in-depth PPC audit and analysis of your current strategy, including SEM, PPC, social media, and more. This typically takes somewhere between 1-2 weeks to a month, based on the scope of work.
We prepare a comprehensive audit report detailing our key findings, including suggestions on potential areas that we can help you improve. We discuss these findings and recommendations with your in-house team and decide the next steps.